Job Description

CEO, ZNOHUB

ZNOHUB one of the leaders in the Ukrainian EdTech and a large digital company in the field of preparation for NMT.

In five years, with ZNOHUB products, more than 200,000 students have been trained. Today it is a team of about 100 people, its own technological platform and a comprehensive educational product that combines live classes, recordings, study materials, tests, trial NMTs, progress tracking and student support.

ZNOHUB already has what most startups only try to achieve: a strong brand, confirmed demand, a large core business and a team capable of launching new products.

What Will Be In Your Area Of Responsibility

Full P&L And Company Strategy

Take responsibility for the commercial, financial and operational results of ZNOHUB.

Formulate a growth strategy, translate it into annual and quarterly priorities, determine where to invest resources, and ensure the achievement of goals in terms of revenue, profitability and business development.

Scaling The Core Business

Strengthen the ZNOHUB core product through the development of the product portfolio, pricing, marketing, sales, conversion, retention and monetization.

Ensure that the product, marketing, sales and operations are prepared for each new seasonal cycle in advance.

Data-Driven Growth

Build a unified picture of marketing, sales and retention:

• Where customers come from;
• Which channels provide the best economics;
• Where conversion is lost;
• What affects retention and repeat sales;
• Which products and segments have the greatest potential.

Use this data to make decisions on budget, pricing, product and growth priorities.

New Growth Directions

Identify and test new opportunities beyond NMT preparation, in particular products for younger students, support for studying abroad and other educational services.

Quickly test demand and unit economics, scale strong areas and stop those that do not confirm business potential.

Leadership Team And Management System

Evaluate the current structure and team of leaders, determine clear areas of responsibility and decision rights.

Build a management cadence in which the company works through clear goals, metrics, regular forecasting and accountability, without constant involvement of the founder in daily decisions.

What We Expect

First 30 Days

• Deep understanding of the business model, product, team, finances and customer journey.
• Written diagnosis of key opportunities and bottlenecks.
• Understanding of where the company earns, what limits growth and what areas need the most attention.
• Without premature structural changes.

Up To 60 Days

• Diagnosis translated into a focused plan.
• Defined main growth priorities.
• The company starts working through shared goals, metrics and areas of responsibility.
• A regular management rhythm has been launched: planning, business reviews, forecasting and reporting.

Up To 90 Days

• CEO is an obvious executive leader for C-level and the whole company.
• The founder is no longer the default point for daily operational decisions.
• There is a measurable plan for the development of the core business and new directions.
• The first improvements in growth, management or economics are visible.

Within 612 Months

• The core business grows according to the agreed plan.
• Marketing, sales and retention work through a unified system of metrics.
• One or two new directions have been validated, scaled or stopped according to clear criteria.
• ZNOHUB is ready for the next seasonal cycle without constant involvement of the founder.
• CEO fully owns P&L and the overall result of the company.

Required Experience

• Experience in managing a company or a large business unit with real responsibility for P&L.
• A specific track record of revenue growth and profitability.
• Experience with marketing funnel, sales, conversion, retention, monetization and unit economics.
• Experience in EdTech (a big plus) or in digital B2C, subscriptions, marketplaces and other consumer products.
• Understanding of how digital consumer products grow.
• Experience in managing senior leaders in several functions: product, marketing, sales, operations, finance and people.
• Ability to combine strategic thinking with hands-on execution.
• Experience in a founder-led company or close interaction with the founder.
• Strong financial and analytical thinking: budgeting, forecasting, CAC, retention, cash flow and investment decisions.
• Experience in a fast-changing or seasonal business.
• Fluent Ukrainian and strong English.

What Will Be In Your Area Of Responsibility

• Full P&L: revenue, profitability, budget and key investment decisions.
• Growth strategy for the core business of ZNOHUB.
• Marketing and sales funnel: acquisition, conversion, CAC and channel efficiency.
• Retention, monetization and product portfolio development.
• Validation of new educational directions and scaling of those that show strong economics.
• Leadership team, organizational structure and management system.

What We Offer?

• High level of basic financial compensation, significant bonuses for achieving goals and an option program (after 12 months).
• Fully remote format within GMT3.
• Flexible schedule.
• Real impact on the company.
• Unlimited days-off and sick leaves.

If you are interested not just in heading a company, but in taking a strong business to the point of transformation and building the next version of ZNOHUB, we would be happy to meet.

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